When marketing to the affluent, the relationship needs to exist first, and the sale will follow later. This is one of the reasons why your network is such an important and powerful tool for attracting wealthier insurance clients. Read on for a three-step process to build your affluent insurance market by well-known marketing expert Mark…
The Wall Street Journal has taken an interest in some of the new(ish) insurance products now available such as “Active Shooter” policies, Tuition Insurance, and Cyber coverage.
The title pretty much says it all. Are you a “many” agent focused on the price-based easy sell or are you among the few who understand that insurance requires a consultative approach?
Agencies initially develop the personalities of their owner. If the agent is sales oriented, the agency grows staff that key in on the sales and marketing process. If the agent is service oriented or process-driven, the agency staff develop as processors and concentrate on servicing the accounts that are on the books. But agencies change…
Floods occur virtually everywhere in our country, but each flood has unique characteristics. The common denominator of each of these events is: insureds are virtually unprotected from the effects and the costs associated with these events because most standard homeowners and business property insurance policies exclude damage caused by flood.
How do you get new clients? If you are like most independent agents, most of your clients come to you by word-of-mouth from other clients. These clients are invaluable because they already know OF you and the contact is for them to get to know you personally. If you get along and they like and…
For as long as I have been in the insurance business agents have sought ways to promote themselves to their marketplace to get people to know them. The agents believe that if they were allowed access to prospects, the sales would follow. The obvious fact is that many agents are not salespeople. This is evidenced…
Have you ever wondered why customers buy from independent agents? According to research, the two main reasons are claims management and remarketing.
The internet and online insurance buying are incredible. Early in 2017, agency producers will become obsolete. Shortly thereafter, agencies themselves will become obsolete. This will happen because three progressions will occur simultaneously.
Like statutory minimum limits standards, should states consider minimum coverage standards to protect the general public? Isn’t this the primary responsibility of regulators? How are they serving consumers if they approve policy forms that provide very restrictive coverage? As outlined in a previous VU article, the continuing race to the lowest priced auto policy is…
