Trusted Choice® Launches Hard Market Toolkit
Comprehensive toolkit supports Big ‘I’ member agencies with client communications.
ALEXANDRIA, VA, July 20, 2023 — Trusted Choice®, the Big “I” consumer branding program for independent insurance agents and brokers, is proud to announce the release of its Hard Market Toolkit. The toolkit assists Big “I” member agencies in navigating the current insurance market and helps them effectively communicate with their clients about its complexities.
The Hard Market Toolkit offers practical solutions and expert advice for independent insurance agencies to convey to clients the reasons behind rising premiums and what they should expect at renewal time, as well as guidance on explaining coverage changes or restrictions caused by the hard market.
“In these market conditions, independent agents’ roles as trusted advisors to their clients is more important than ever, and we understand the challenges that agencies face as they serve their communities under these difficult circumstances,” says Charles Symington, Big “I” executive vice president. “Our commitment is to support Big ‘I’ members every step of the way. The Hard Market Toolkit equips Trusted Choice agents with the resources to meet their clients’ evolving needs.”
The digital Hard Market Toolkit includes a range of features to support client communications, including customizable email scripts, talking points, frequently asked questions, a communication timeline, sample renewal process materials, remarketing strategies, and creative assets that can be tailored to each agency’s unique brand. It was curated with input from a team of veteran Big “I” member agents with an array of experiences in hard markets.
“Agents have a unique opportunity to prove their value to clients by providing consistent and thorough customer communication,” says Kevin Brandt, executive director, Trusted Choice. “From customer retention strategies to the advice of experienced agents, the Hard Market Toolkit helps agencies deliver clear and transparent messages about premium increases, coverage changes and renewal expectations.”
Learn more about Trusted Choice’s Hard Market Toolkit. Independent agents can download the toolkit directly. For a media copy of the toolkit, please contact Kasey Connors, vice president of marketing operations, Trusted Choice.
Founded in 1896, the Independent Insurance Agents & Brokers of America (the Big “I”) is the nation’s oldest and largest national association of independent insurance agents and brokers, representing more than 25,000 agency locations united under the Trusted Choice® brand. Trusted Choice independent agents offer consumers all types of insurance—property, casualty, life, health, employee benefit plans and retirement products—from a variety of insurance companies.