Optimizing your Google Business Profile should be a top priority for any Independent Agency. In today’s digital landscape, 69% of insurance shoppers turn to online searches before scheduling appointments. Make sure your agency is easy to find online and your value proposition is clearly communicated. Trusted Choice has just released a free guide to help agents fully…
Keep both eyes on the road and both hands on the wheel. Most of us likely heard something similar as we were learning to drive. It was intended to help us maintain control of our vehicle and to be aware of possible distractions … other cars, objects in the road, animals, or even a child…
Sixty-nine percent of prospects start their insurance search online, which is why it’s vital to be listed at the top of local search results. Once a prospect lands on your website, make a positive first impression by having a clean, beautiful site that’s unique and easy to navigate. A great website will help you sell…
The Agents Council for Technology (ACT), a program under the National Big ‘I” umbrella with a focus on helping agents make strategic technology decisions is celebrating their 25th anniversary this year! After forming in 1999, ACT has grown with the support of over 65 amazing company partners. ACT brings together industry stakeholders in a neutral, collaborative…
By now, you’ve likely heard extreme opinions about artificial intelligence (AI), ranging from “this is going to make us rich” to “AI is going to mean the end of our jobs.” The truth is that the power, value, dangers, and ethics of generative AI are unfolding before us in real time—and that it may be…
Every day we read about more ways nefarious actors find to invade cyber boundaries. A recent Big I article educated me about three new techniques: bluesnarfing, bluejacking, and Sybil attacks. As consumers, we embrace convenience, and having Bluetooth-attached devices is so much easier than connecting a wire. But did you know that digital traffic opens another avenue for cybercriminals to obtain…
It’s a challenging time for the insurance industry—inflation affecting replacement costs, ongoing regulatory changes in several U.S. markets, increasing natural catastrophes coast to coast, carriers exiting certain markets—the list is long. As an agent, you’ve had to balance all of that while continuing to offer your clients the right policies and your expertise at competitive…
Unless you’re still taking your morning coffee sorting punch cards with Herman Hollerith, you’ve spent the last year or so trying to wrap your head around AI and what it will mean in our industry…and society in general. In all sincerity, I suspect every single person reading this is doing their own research and forming…
Odds are, you’ve likely heard many basic insurance marketing tips and tricks, like establishing a social media presence or starting a newsletter. In many cases, though, these commonplace marketing ideas are not very simple to execute. With so many people trying to get attention on social media, and flooded email inboxes, it can be tough…
Ways to increase email deliverability as an insurance agent Email marketing offers returns over 40% higher than SEO and keyword advertisements, according to Oberlo, making it one of the most effective ways to sell to clients. But what good is your email marketing plan if your emails never make it to your customers and prospects?…
