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10 Things to Consider When Exploring Artificial Intelligence in Your Insurance Agency

Originally authored for Liberty Mutual/Safeco’s Agent for the Future resource, this article by Chris Cline, ACT’s Executive Director, provides essential insights into the adoption of artificial intelligence in insurance agencies. It offers practical guidance for agents navigating the evolving landscape of AI.  Chris Cline is the Executive Director of the Agents Council for Technology (ACT). Agent…

8 Steps to Establish Trust & Credibility Through Your Agency Website

Whether a policyholder or prospect interacts with your agency in person or online via your agency website, consumers should be able to recognize the actions your agency is taking to gain their trust. By implementing the following steps, your agency can create a website designed to foster trust and strengthen credibility.  1. Design a Professional…

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CISO Playbook: Third-Party Cyber Incident Response

With 98% of companies exposed to risks via third-party vendors, understanding and operationalizing an effective third-party cyber incident response is more critical than ever.  Download this playbook to discover how you can:*Streamline your response efforts*Communicate effectively during crises, and*Transform insights from past incidents into fortified defenses for your digital ecosystem Delve into actionable steps and best practices, ensuring…

Using Video to Educate Clients

Written by Mia McGowan – Marketing Coordinator with Trusted Choice In today’s evolving insurance landscape, your role as an independent insurance agent is more important than ever. Not only do you aim to provide clients with the best possible service, but you also educate them about the constantly changing market conditions and variety of insurance…

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Trusted Choice AI Tool Kit Now Available

Trusted Choice® recently released the “AI Marketing Toolkit for Independent Agents,” which is specifically designed for independent agents who are eager to harness the power of artificial intelligence (AI) to enhance client relationships, optimize marketing efforts, and drive business growth. The toolkit provides resources for mastering AI prompts, using AI for search engine optimization (SEO), auditing…

ACT Unplugged: 25 Years of Insights!

Step into the time capsule! Let’s rewind 25 years and explore the roots of ACT.  In this captivating interview, Chris Cline, our current Executive Director, sits down with past ACT leaders Jeff Yates and Ron Berg.  They delve into the very beginning, tracing the path from then to now.  Remarkably, some of the same issues…

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Turning “I Need AI” into a Strategic Approach to Business Efficiency and Innovation

With its rapid rise in popularity, the buzz around Artificial Intelligence (AI) is hard to ignore. Retail agencies are eager to harness this technology to streamline operations, enhance accuracy, and foster innovation. However, the common thought of “I need AI” often oversimplifies the strategic considerations necessary for successful implementation. This article aims to reframe this…

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People Are the Top Reason Your New Tech Efforts Fail

Yep, people.  Your people.  Sure, there are some mechanical reasons as well.  But, nearly every conversation about why a new technology endeavor failed to meet objectives comes down to people.  In fact, it’s amazing how true this statement is…and amazing how easy it is to mitigate. Before we dive in, let’s explore and test an…

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How Agents Can Respond to Embedded Insurance

By David Gonsalves and Tim Rotondi of BondExchange The year is 1925, and in a lobbying campaign so bold that it would make modern players blush, lawyers for Chrysler and Palmetto Fire Insurance Company are attempting to force their new partnership past a slate of skeptical state Insurance Commissioners and into the threshold of legality.…

Reframing the Question: Cybersecurity

Back in March, ACT launched their IMPACT partner video series. This program gives industry experts a chance to share their insights on trends and topics that affect the independent insurance community. Their first prompt for the series was to share “an example of an agency technology decision that could have gone better if the agency…

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