Best Practice Study.

Insights for Every Agency—Find Benchmarks That Fit. Updated Annually.

What is Best Practices?

Every agency wants to grow, but without the right data, it’s hard to know what’s working—and what’s holding you back. That’s where the Big “I” Best Practices Study comes in. 

For more than 30 years, the Big “I” and Reagan Consulting have studied the most successful independent agencies across the country, uncovering key financial and operational benchmarks that drive performance. The result? A data-driven roadmap to help agencies like yours thrive—no matter your size, structure or market. 

Whether you’re looking to compare your agency to top performers, adopt proven growth strategies or get recognized as a Best Practices Agency, this study delivers real insights you can apply today to strengthen your agency’s future. 

Think you’ve got what it takes?


Become a Best Practices Agency!




Think Your Agency Has What it Takes?

The Best Practices Agency designation isn’t just a title—it’s a mark of excellence in the independent agency system. Every three years, top-performing agencies across the country are nominated, evaluated, and recognized for their exceptional growth, innovation and operational success. 



 

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Independence Doesn’t Mean You’re Alone.

The Best Practices Study doesn’t just live on a shelf, agencies are evaluated annually over a three-year cycle giving our experts the opportunity to analyze trends, understand shifts and share guidance for independent agents on what’s working best.

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