Is Insurance a Commodity?
“There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man’s lawful prey.” – John Ruskin All insurance policies are not the same, regardless of what the media or TV commercials say and insurance is not a commodity where the only material difference is price. Stay tuned to this page for information and tools to help Big “I” members combat the low-cost advertising that results in consumers buying inferior products. |
Related articles to “Is Insurance a Commodity” from the Big “I” Virtual University “I just read this article [‘Price Check’] and jumped out of my chair and cheered!! The points you made were spot on and I can’t wait to get the info out over my social media outlets. Your thoughts echo what I wrote about in my book and on my blog. Great work and thank you, I thoroughly enjoyed reading this today!” Brian Flood, CPCU, ARM The Flood Group Floral Park, NY “I think the ‘commodity’ in insurance is the ‘consumer expert.'” Mike Edwards, CPCU REAL Insurance Expert and Member, G5 RECORDED WEBINARS How to Compete with Direct Writers in Personal Lines Download for free. (2 hours) This webinar is designed to assist insurance agents in explaining to insureds why insurance is not a commodity, why price should not be the determining consideration in choosing an insurance company/policy, and why they cannot rely on insurance advise from consumer websites and publications and, in all too many cases, from within the insurance industry itself.. Related Article. Competing with Direct Sales & Captive Agency Insurers in Personal (and Commercial) Lines Purchase for $79 (3 hours) — IIABNY is pleased to offer “Value Added Agency Model: How to Take Back Market Share.” This two-part webinar series will highlight weaknesses of the Direct Response Internet sales models and demonstrate how agents and brokers can improve their agency and increase sales by bringing value to the entire process.
The theme of these on-demand webinars is to take a positive, pro-active approach to regaining market share. NON-VU ARTICLES More Info: LINKEDIN DISCUSSIONS This page was last updated on 12/1/16. |
textLayout:ACCORDION
